eBay Keeps Tight Lid on Daily Deal Opportunity for Sellers
By Ina Steiner
Smaller eBay sellers who are eager to participate in the site's "Daily Deals" promotion are hard-pressed to learn how to participate. After receiving a number of inquiries and unable to find information published on eBay's website, we asked eBay's public relations department for information. We didn't fare much better than eBay sellers in learning exactly just how to get in on the action.
"eBay's Daily Deal program drives terrific value for buyers and great velocity for sellers," eBay spokesperson Johnna Hoff told us in an email. "To meet buyer demand for the featured deals, all participating sellers must meet minimum sales, volume and performance requirements. To help ensure these requirements are met - and therefore the best buyer experiences are offered through Daily Deals - all participating sellers are drawn from sellers with account managers, who monitor seller performance, communicate site policies, and deliver program updates."
Who exactly is entitled to an "account manager" these days? Hoff told us eBay considers this on an individual basis for qualified sellers as measured across several performance metrics. "The metrics span sales, buyer satisfaction and inventory, but I am not able to disclose specific thresholds or levels."
So sellers who have a large quantity of goods that they could sell for rock-bottom prices are out of luck if they want to inquire about selling on eBay Daily Deals unless they have an account manager, which is available only to certain sellers on an undisclosed basis.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.
Email this story to a friend.
2 of 3