eBay Eliminates Featured First Advertising Program
By Ina Steiner
eBay will eliminate its Featured First advertising program that allows Top Rated sellers to pay for top placement in search results. The company made the announcement in April but sellers may have overlooked the news as it was part of the "Seller Release 2" announcement that included news of the elimination of Store Inventory format and major changes to eBay's fee structure.
eBay said it was discontinuing the Featured First program "so that the listings most relevant to a buyer's search from sellers who provide great value and service are surfaced consistently at the top of search results-the underlying goal of Best Match."
Featured First will no longer be available for purchase with a listing after June 29, 2010, and will automatically expire from any existing listings on July 29, 2010.
eBay said there were no plans to replace Featured First, and advised sellers to consider allocating their Featured First budgets to its AdCommerce advertising program. (Sellers must have a standard or raised standing in Best Match search results in order to use AdCommerce.)
You can read more about Featured First's retirement on eBay's FAQs page.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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