Etsy Reports 78% Increase in Sales in April, Traffic Growth Rate Slows
By Ina Steiner
Etsy sales were $22.4 million in April 2010, a 78% increase year-over-year. However, traffic to the site for the month grew by only 37% year-over-year, showing a steady decline in the rate of growth since January. Year-over-year pageview growth for Etsy was as follows:
Jan 2010 - 63%
Feb 2010 - 56%
March 2010 - 43%
April 2010 - 37%
Etsy's overall slowing growth rates show a maturing market, despite its efforts to expand in Europe. Its lack of traction in Asia has not gone unnoticed. This year, 1forME launched in South Korea offering hand-made, artists-produced goods, stating on its website, "1forME is Etsy of Korea."
Etsy April 2010 Sales
|April 2009||April 2010||Percent Change|
|Dollar Sales||$12.6 million||$22.4 million||
|New items listed||1,277,442||1,842,147||
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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