EcommerceBytes-NewsFlash, Number 1917 - November 13, 2008     1 of 5

eBay Launches Pay-Per-Click Advertising Program for Sellers

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eBay sellers who want to draw more attention to their listings can advertise on eBay through a new program called eBay AdCommerce. The pay-per-click ad program, similar to Google AdWords or Yahoo Search Marketing, allows eBay sellers to advertise their listings and eBay Stores on eBay search results pages via a customized text ad. Sellers decide how much they are willing to pay each time a buyer clicks their ad after running a search for certain keywords. The ad includes a title, short description, and an optional image, which appears at the bottom of search results pages.

eBay AdCommerce is currently being made available to "most" eBay sellers who wish to advertise their eBay stores or items, according to the company. In order to be eligible, sellers must have a standard or raised standing in Best Match searches; sellers can view their standing by visiting their Seller Dashboard.

eBay said other factors, including performance measures of a seller's keywords and advertisements, will play a role in the overall bidding process.

http://www2.ebay.com/aw/core/200811121335392.html


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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