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eBay Australia has filed its response to submissions to the Australia Competition and Consumer Commission (ACCC) regarding its PayPal-only policy slated to go into effect next month. The company rejected claims from sellers, banks, competitors and other organizations that the policy would lessen competition in the online payments market and that the public benefits were illusory.

eBay stated that buyers and sellers who did not wish to pay PayPal fees were able to avoid doing so by listing and purchasing items through competing services, and cited a report that its competitor, Oztion, has seen its membership increase by approximately 22% to over 250,000 members since eBay's announcement of the policy. (It did not state whether the policy announcement had had any effect on activity on its own site.)

While having stated in its original notification to the ACCC that it contributed $2.6 billion to the Australian economy annually, eBay downplayed its market power in its response. "Data does suggest that eBay transactions comprise only (redacted by the ACC) of all online retail transactions in Australia. Given that online retail transactions themselves represent only a part of the online payments market, eBay's contribution must necessarily be considerably smaller than that."

eBay said PayPal was one of the smallest participants in the online payments market and would continue to face considerable competitive constraints.

In addressing the issue of public benefit to the policy, eBay stated, It is only by requiring the use of PayPal on eBay that sufficiently comprehensive data can be obtained and used to minimise the incidence of "bad buyer experiences" across the eBay platform. It is not possible for eBay to achieve the stated objective of signivicantly reducing "bad buyer experiences" for all eBay users without mandating the use of PayPal.

eBay Australia said in its filing, "No party has adequately demonstrated that the benefits submitted by eBay as resulting from the Project will not outweigh any likely detrimental effect on competition."

The full text of the response is available on the ACCC website.

http://www.accc.gov.au/content/index.phtml/itemId/823668/fromItemId/336311

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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