EcommerceBytes-Update, Number 270 - September 12, 2010 - ISSN 1528-6703     5 of 8

Optimizing Your WordPress Blog with Plug-ins (Sidebar)

By Lisa Suttora

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In my multi-part series, "How to Market Your Ecommerce Site with WordPress Blogs," I explain how you can use a content marketing strategy using WordPress blogs to help you boost sales (link to article) and provide tips on creating great content (link to article). Here is some information on plug-ins that can make your life a lot easier when administering and marketing your WordPress blog.

Now that you've installed your WordPress blog, and selected a theme, it's time to install some plug-ins to optimize your blog. The purpose of a WordPress plug-in is to expand the functionality of your blog. There are thousands of plug-ins (some free and some paid) that can make WordPress do just about anything you want it to.

These 11 must-have plug-ins are core to getting you started:

1) All in One SEO Pack provides out-of-the-box SEO (search engine optimization) for your WordPress blog.

2) Akismet is a critical spam filter and will catch the majority of spam comments on your blog.

3) Google XML Sitemaps will generate a sitemap of your blog that will help search engines better index your blog.

4) WordPress DB Backup allows you to easily to backup your core WordPress database.

5) Google Analytics for WordPress allows you to track clicks, page views and more.

6) Tweetmeme Retweet Button displays both the current number of tweets a post has, and allows readers to easily retweet the link.

7) WordPress Related Posts generates a list of related posts via WordPress tags, and add the related posts to a feed. This helps people move around the great content in your blog.

8) Popular Posts displays your most popular posts on your blog so that you can make sure your best posts get read!

9) Smart YouTube allows you to easily insert your YouTube hosted videos into your post. By hosting your blog videos on YouTube, you get double benefits: people can find you on YouTube or through the video on your blog!

10) Broken Link Checker will check your posts, comments and other content for broken links and missing images, and notify you if any are found.

11) Facebook Share puts a Facebook Share button on your posts that allows your visitors to share your blog post on Facebook and also shows the number of times the post or page has been shared.

Installing a WordPress Plug-in
Installing a WordPress plug-in is easy and it's built right in to your WordPress admin panel. To add a plug-in:

1) Login to your blog administration panel.

2) Click the "Plugins" link found in the left hand navigation bar.

3) Click "Add New" and type in the name of a plug-in listed above. You can also browse WordPress' extensive list of plug-ins.

4) Click Install Now.

5) Click Activate Plugin.

That's all there is to it! You're ready to write your first blog post!

About the author:

Lisa Suttora is an ecommerce expert and founder of Since 2004, Lisa has specialized in helping online entrepreneurs master the marketing and product sourcing skills they need to build unique, thriving businesses in today's top online marketplaces. WhatDoISell is one of 34 eBay Certified Providers worldwide. An author and nationally known speaker with more than 15 years of online and offline retail merchandising experience, Lisa brings a fresh approach to the topic of what to sell and how to sell it. Enjoy more business building tips and strategies for marketing your online business at, keep your finger on the pulse of today's hot trends with the free Hot Trend Alerts newsletter, and visit Lisa's blog at

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