EcommerceBytes-NewsFlash, Number 3147 - September 06, 2013     4 of 4

eBay Acquires Decide, Will Offer Repricing Services to Sellers

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eBay has acquired a company called Decide.com that helps shoppers determine the right time to buy particular products. But repricing services for retailers are likely scrambling today to figure out if they will soon be competing with the ecommerce giant.

EcommerceBytes readers are familiar with the extreme fluctuations in product pricing as online merchants use an arsenal of tools to try and compete on price. Decide developed a service designed to help shoppers determine the best pricing decisions, capitalizing on the ever-more prevalent pricing fluidity.

In fact, Decide.com is the flip side of repricing software and services that have been developed to help merchants get the best price, particularly as they strategized on how to win the buy box on Amazon.com and across the web.

Decide.com "specializes in helping consumers find the best times to buy products based on billions of data points from across the web." The service advises consumers when to buy - by which it means, the product's price won't get any better in the next 2 weeks, and no new model is expected for the next 5 months.

However, eBay isn't buying Decide for its consumer-side business, rather, to help online merchants.

According to the announcement, "Immediate goals for Decide.com's software developers and data scientists will include helping eBay build an improved pricing tool that helps sellers better price their merchandise and sell items faster, and leveraging their analytical skills to produce more detailed insights, intelligence and price guidance to sellers - information that will ultimately help sellers better compete, regardless of changing market dynamics."

eBay may be referring to GSI Commerce's enterprise merchants rather than regular eBay.com sellers.

Decide.com will shut down its site on September 30, telling shoppers, "You'll have a little more than three weeks to check all the alerts and products you're following. We are paying all price guarantees for past purchases. However, as of today, we will not be allowing any more price guarantees on future purchases."

Decide.com employees, including CEO Mike Fridgen, will join eBay's Seattle-area office, while co-founder Oren Etzioni has just taken on a new role as the Executive Director of the Allen Institute for Artificial Intelligence. He will not be part of the new team at eBay.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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