EcommerceBytes-NewsFlash, Number 3134 - August 20, 2013     5 of 5

Groupon Launches Local Ecommerce Affiliate-Marketing Program

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Groupon launched what it's calling the first proprietary local ecommerce affiliate marketing platform. Online publishers can join the Groupon Partner Network (GPN) to monetize their sites through the promotion of Groupon deals.

Groupon offers consumers deals on "the best stuff to eat, see, do, and buy" in 48 countries and has expanded its offerings beyond local daily deals: "With Groupon, shoppers discover the best a city has to offer with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods."

In a press release, Groupon Vice President of Global Partner Marketing and Business Development Sean Smyth said, "GPN is the latest example of Groupon's dedication to provide a comprehensive, effective and large-scale marketing platform for local and national merchants to help grow their business."

After a pilot with affiliate marketers around the world, the Groupon Partner Network is available in more than 30 countries. Groupon expects to migrate most content publishers in their current affiliate program to GPN by the end of the year.

As an introductory promotion until Sept. 30, 2013, Groupon is increasing potential commission levels for affiliate partners for purchases made through their digital assets from 10 to 12 percent for Groupon Local, 6 to 8 percent for Groupon Getaways and 5 to 8 percent for Groupon Goods.

Affiliates interested working with Groupon can learn more by visiting the Groupon Partner Network website.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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