eBay Adds Two Belgian Sites to Classifieds Portfolio
By Ina Steiner
eBay acquired two online classifieds sites in Belgium and said it would focus on growing the mobile side of their businesses. eBay said the two sites, 2dehands.be and 2ememain.be, have 5.5 million monthly unique visitors.
eBay built up an impressive classifieds portfolio including major brands Kijiji, Gumtree and Marktplaats.nl, and it famously acquired 28 percent of Craigslist in 2004 as well as Mobile.de, a car classifieds site in Germany. But classifieds seemed to have been on the back burner since 2010, and last year eBay sold its Rent.com classifieds subsidiary to PRIMEDIA.
The two Belgian sites will join eBay Classifieds Group, which has local sites in more than 25 countries and 1000 cities. eBay said it would enhance the two platforms to be faster and more intuitive for users. "Furthermore, given eBay's expertise in creating leading mobile platforms and the enormous potential for mobile growth for 2dehands.be and 2ememain.be, the development of innovative mobile technologies is a priority for the business."
The Belgian sites will remain free and will continue to be run by local teams "who understand the nuances of the local culture," according to the eBay announcement.
eBay classifieds sites are primarily designed to help people trade at a local level, and its sites include Den Bla Avis, BilBasen, eBay Classifieds (including eBay Anuncios, eBay Kleinanzeigen and eBay Annunci), Gumtree, Kijiji, LoQUo, Marktplaats.nl, mobile.de and Alamaula; and a non-controlling equity investment in Craigslist.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.