EcommerceBytes-NewsFlash, Number 3095 - June 26, 2013     3 of 5

Etsy Launches New Shopping Lists

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Etsy launched a new feature to help shoppers organize their "favorite" items. Many retail sites and marketplaces allow shoppers to create wish lists or shopping lists and lets them organize items into different lists. Amazon.com even lets you add lists from other sites (including Etsy) and create your own generic items to add to lists, such as "red scarf," represented by an "I want" sticky note.

Up to now, visitors to Etsy could only "heart" (favorite) items, but now they can create Favorite Lists. Etsy said the feature had been a long-standing request from the community.

It does have limitations, however. Right now, users can have up to 25 lists. And only the main "Items I Love" default list can be made private - the rest are publicly viewable.

The latter point was a buzz-kill for some users who'd been excited about the new feature, but said they wouldn't use it until they could keep their lists private across the board.

An Etsy administrator explained that right now, if a seller's item is added to someone's "Items I Love" default list, it will show up in the seller's activity feed, just as regular favorites used to do, and will continue to be displayed in the same way in the seller's shop stats. However, "Items added to other lists are not yet reflected in the activity feed, or in shop stats. This is something we're working on and will add those features soon."

You can view your Favorites and Favorites lists by clicking on the heart button in the site-wide navigation bar at the top of the page.

See the announcement on the Etsy blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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