Amazon Makes Payments Service More Mobile Friendly
By Ina Steiner
Amazon will be rolling out enhancements to its online payments service, a spokesperson confirmed. Amazon's Pia Arthur told EcommerceBytes the new service will offer stronger solutions for mobile shopping, will offer more flexible payment processing options, and will no longer require merchants to share information about what items customers are purchasing.
Many people, including online merchants, don't think of Amazon when they think of online payment solutions other than on the Amazon platform itself. But merchants can use Amazon Payments to process payments on their own websites, and consumers can use it to send money to friends and family and can use it to request funds from any Amazon Payments customer.
Offering Amazon Payments to your website shoppers coming from Amazon can benefit retailers, according to the company. Amazon's Tom Taylor told EcommerceBytes in February that merchants who used Payments by Amazon in conjunction with Amazon Product Ads saw better conversion rates than when using Product Ads alone.
Alternative payment services like Amazon Payments and PayPal already have an edge already when it comes to mobile payments. According to a recent ShopVisible report, 13% of web based transactions were processed with Amazon in their study, while 32% of mobile based transactions were processed with Amazon Payments.
Amazon's Arthur provided the following statement about the upcoming enhancements to Amazon Payments:
"We are always focused on innovating on behalf of our customers and sellers. We have more than 200 million customers, many of which have told us that they would like to have the same secure and convenient method to pay on other websites that they have found on Amazon. We’ve listened to what sellers have told us and will be introducing enhancements to the Amazon Payments offering. The new service will offer more flexible payment processing options and stronger solutions for mobile shopping. It will not require the sellers to share any information about the items that the customers purchase."
More information about Amazon Payments is found on the Amazon website, and we'll bring you more information about the new service when it becomes available.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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