EcommerceBytes-NewsFlash, Number 3005 - February 20, 2013     4 of 5

The US Postal Service to Launch Line of Wearable Electronics

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The U.S. Postal Service will launch a product line of apparel and accessories under the brand name, "Rain Heat & Snow." It has entered into a licensing agreement with Cleveland-based fashion apparel company Wahconah Group to manufacture the apparel line that includes wearable electronics.

The clothing line is a play on the Postal Service's unofficial motto, "Neither snow nor rain nor heat nor gloom of night stay these couriers from the swift completion of their appointed rounds" - a bit ironic given the organization's extensive jobs reduction.

Postal Service Corporate Licensing Manager Steven Mills said, "This agreement will put the Postal Service on the cutting edge of functional fashion. The main focus will be to produce Rain Heat & Snow apparel and accessories using technology to create "smart apparel" - also known as wearable electronics."

According to the USPS, Wahconah Group is a minority-owned company based in Cleveland, OH, with extensive experience in the fashion apparel industry. The firm designs, sources, manufactures and sells apparel with a focus on the men's apparel market. The company is establishing a showroom in the garment district of New York City to showcase their apparel lines to the fashion industry.

Wahconah will initially introduce Rain Heat & Snow apparel and accessories for men with future plans for a women's line. The goal is to sell this product in premier department and specialty stores.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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