EcommerceBytes-NewsFlash, Number 2968 - December 31, 2012     4 of 4

eBay Motors Shares Top Selling Makes and Models

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eBay released information about the most popular vehicles sold on eBay Motors in 2012. eBay spokesperson Ryan Moore said the top ten U.S. states that sold the most vehicles on eBay Motors in 2012 were California, Florida, Texas, New York, Illinois, Pennsylvania, Ohio, New Jersey, Michigan and Georgia.

eBay did $8.3 billion in Vehicles GMV last year (2011), and it did almost $2 billion in Vehicles GMV in the 3rd quarter of 2012 (the total value of all successfully closed vehicle transactions between users on eBay Marketplaces trading platforms during the quarter, regardless of whether the buyer and seller actually consummated the transaction.) That was down 7% from a year ago.

eBay also released the top-five makes sold on eBay Motors in 2012:

  • Ford
  • Chevrolet
  • Dodge
  • Mercedes-Benz
  • Toyota

And the top five models sold on eBay Motors in 2012 were:

  • Ford Mustang
  • Chevrolet Corvette
  • Chevrolet Camaro
  • Ford F-250
  • Ford F-150

eBay rolled out several changes to eBay Motors this year, including a feature that gives sellers more haggle power by letting sellers lower the reserve or Buy It Now price of their vehicles once during the listing cycle, even if the item has already received bids.

In June, eBay launched the eBay Motors Green Driving Center, with driving tips and reviews aimed at maximizing fuel economy, and it released a new version of the eBay Motors iPhone App.

eBay also launched a reverse auction promotion in June. With the eBay Motors New Car Revolution Devolution Sale, eBay dropped the prices of new cars that were part of the sale each hour until they were sold.

And eBay Motors continued to fine-tune eBay Garage, allowing fans to share their own cars and check out the rides of other users using social sharing features.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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