EcommerceBytes-NewsFlash, Number 2968 - December 31, 2012     2 of 4

eBay Teams with Staples in Canada

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Canadians who received new smartphones, tablets, computers and game consoles for Christmas can trade in their old gadgets for cash thanks to a partnership between eBay Canada and Staples Canada, which is bringing eBay's electronics trade-in program to the offline world as well.

eBay reminded Canadians they could use its Instant Sale trade-in program to get rid of the older devices they no longer need. eBay Canada's Instant Sale program is powered by Staples Canada, "a major Canadian retailer and a Top-Rated eBay Seller with an excellent track record of customer satisfaction and service," and which is the entity buying the electronics through eBay Canada Instant Sale.

eBay Canada Trade-In Program Goes "Offline"
For the first time, eBay Instant Sale is available at select Staples locations. Staples Canada will accept unwanted electronics (including smartphone, tablet, GPS, digital cameras, but excluding gaming consoles/video games, laptops or desktops) in select Toronto area stores.

Beginning January 3, 2013, consumers can bring a device to a participating Staples location where an associate will evaluate the item and issue a merchandise credit on the spot for the assessed value.

Independent trade-in programs emerged in 2006, with most using eBay to resell the used electronics collected. eBay launched its Instant Sale program in 2010, powered by CExchange, doing business as alltechwholesale on eBay.com.

Retailers such as Target and the now-defunct Circuit City - and even the U.S. Postal Service - have gotten into the electronics trade-in game.

Survey Says,...
A survey conducted for eBay Canada by Vision Critical found that 68% of Canadians who expected to get a new smartphone or tablet this holiday season already had one or both of these devices, and found consumers were at odds with what to do with their old devices.

Seven percent said they typically resell them, and five percent said they tended to throw them out instead of recycling them. Another 18 per cent said they keep their dated devices.

Andrea Stairs, Country Manager for eBay Canada, said, "While we are great at buying up new technology, we sometimes don't know what to do with our unwanted electronics. eBay empowers Canadians to sell their excess tech gear - quickly and simply - and pocket the proceeds. In as little as 60 seconds, we can all make some money, de-clutter, and give our old devices a second life."

Stairs also encouraged Canadians to resell their old devices using the eBay Mobile app. "Using eBay's mobile apps, Canadians can quickly research what their item is worth, create a listing by adding pictures from their phone, and offer their device for sale from virtually anywhere. eBay's quick and intuitive mobile apps allow sellers to sell how they want, when they want."

eBay Canada said consumers could get up to $583 for an iPad (3rd Generation), and $337 for an iPhone 4S through the trade-in program.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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