Warm Weather Helps Soften End of Cyber Monday Week
By Ina Steiner
So far shoppers have spent 15% more online than last year during the holiday shopping season, according to comScore, which put the figure at $20.4 billion for the 30-day period. Cyber Monday was up 17% over last year, and remains the heaviest online spending day this year - and on record - at $1.46 billion.
Two other days also surpassed $1 billion in spending - Tuesday (November 27) reached $1.26 billion, and Wednesday (November 28) reached $1.11 billion.
ComScore chairman Gian Fulgoni said, "While we still saw three billion-dollar days this week, growth rates dampened following the peak demand of the Thanksgiving-to-Cyber Monday promotional period. This is a similar pattern to what we observed last year." He also said unseasonably warm weather throughout many parts of the country may have contributed to the week's tail-end softening.
Comscore also noted the top-gaining category for the season-to-date was Digital Content & Subscriptions, which includes digital book, music and video downloads, which has grown 25 percent versus year ago.
The Consumer Electronics category, despite softening growth in flat panel TV sales, ranked 4th at 17 percent growth, largely on the strength of smartphone sales.
Other categories currently performing well included Toys (up 21 percent), Consumer Packaged Goods (up 18 percent) and Video Game Consoles & Accessories (up 16 percent).
The holiday season also saw many merchants offering free-shipping, with a peak of 57 percent during the week ending Sunday, November 25.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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