EcommerceBytes-NewsFlash, Number 2942 - November 23, 2012     3 of 4

Shoppers Look Online for High Tech Holiday Gifts

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A majority of consumers (80%) plan to buy high-tech gifts during the holiday shopping season, and half (50%) said it was likely they would receive high tech gifts this year according to a study conducted by the Omnibus Company for coupon site RetailMeNot.com.

The study found 57% of consumers think they can generally get a better deal on technology items by shopping online versus in-store. While most people believe they can get better deals online, those over 60 years of age still look to physical stores for the best deals (52% vs. 40% of 18- to 59-year-olds).

When buying a technology-related gift, 67% of consumers are most likely to buy a product that best fits their budget, while 22% are most likely to buy the product that is the best quality, regardless of price.

The study also showed 45% of consumers are likely to use a mobile device (such as a smartphone or tablet) when shopping for the holidays this year, and 74% of consumers think it would be helpful to be alerted to deals, sales or coupons on a mobile device while shopping in stores.

Most-Wanted High-Tech Gifts

  • Desktop or laptop computer (32%). Three quarters of consumers wanting desktops or laptops this season say they want a PC (75%) more than a Mac (25%).

  • Tablet or e-reader (32%). iPad leads the pack for most wanted tablet or eReader (41%), followed by the Kindle (31%), iPad mini (13%), Google Nexus (7%) and Nook (4%).

  • Flat-screen TV (26%). LED/LCD is the most wanted type of TV this year (57%), followed by 3D (23%) and plasma (20%).

  • Smartphone (24%). iPhones are on nearly half of consumers' gift lists for most wanted smartphones (49%), followed by Android phones (39%). Women are more likely than men to want an iPhone (52% versus 45%).

  • Digital camera (23%). Canon (e.g., PowerShot) is the most wanted digital camera brand this year (37%), followed by Sony (e.g., Cyber-shot) (22%), Nikon (e.g., Coolpix) (18%) and Kodak (e.g., Easyshare) (12%).

  • Music players or accessories (20%). iPods are the most wanted music item (37%), followed by other MP3 players (18%), headphones (13%), docking stations (11%), digital streaming devices (e.g., Roku, SlingBox, Apple TX, Sonos) (10%) and speakers (8%).

  • Gaming console or portable gaming system (20%). Play Station 3's are at the top of consumers' lists for most wanted gaming items (30%), followed by the Xbox 360 (25%) and Nintendo Wii (15%).

  • Gadgets that help consumers stay connected while on the go (17%). A mobile Wi-Fi hotspot is the most wanted gadget to help consumers stay connected (47%), followed by a portable battery charger (34%) and recharging station (16%).

The Omnibus Company surveyed 1,091 U.S.-based consumer ages 18 and over using an email invitation and an online survey between November 6 and November 12, 2012.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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