EcommerceBytes-NewsFlash, Number 2903 - October 01, 2012     1 of 5

Etsy Hits Record Traffic in August 2012, Sales up 70 Percent

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Etsy recorded gross merchandise sales of $76.2 million in August (the amount of goods sold on the site after refunds and cancellations), which was 9.7% higher than the previous month ($69.5 million). August sales were up 70% compared to August 2011.

Etsy merchant unit sales were up 68% year-over-year to 3.8 million items, or up 12.4% from July 2012.

New members were up 77% in August year-over-year to 851,871, and 2.46 million new items were listed in the month, 6.0% higher than July and 24% higher year-over-year.

Etsy hit a record amount of traffic in August at 1.42 billion page views, just barely exceeding the previous record of 1.4 billion page views set in January, and 22% higher than August 2011.

Etsy August 2012 Sales

  August 2011 August 2012 % Change
Dollar Sales

$44.8 million*

$76.2 million


Unit Sales




New items listed




New members




Page views

1.16 billion

1.42 billion


*This is an approximate number; Etsy originally reported sales of $45.8 million in August 2011, that number did not factor in refunds and cancellations.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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