EcommerceBytes-NewsFlash, Number 2837 - June 29, 2012     6 of 6

US Postal Service Issues First Stamps Featuring QR Codes

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The USPS issued its first postage stamps featuring QR codes with the Miles Davis and Edith Piaf stamps, which went on sale on Thursday. The occasion also marked the first time the United States and France have jointly issued a stamp since 1989, when both countries honored the bicentennial of the French Revolution.

The Miles Davis and Edith Piaf stamps feature a QR code printed on the back of the stamps that can be scanned with a smart phone. A landing page opens with an option to listen to music from Davis while viewing photographs and a timeline of the lives of both Davis and Piaf. There are several buttons on the landing site including a Buy Now button that enables purchasing the U.S. and French versions of the Davis and Piaf stamps as well as other related products. The landing site can be emailed, shared on Facebook and Twitter, and videos may be added.

Edith Piaf, forever associated with her hometown of Paris, is one of the few French popular singers to become a household name in the United States. The renowned American jazz trumpeter Miles Davis is beloved in France, where he performed frequently and was made a Chevalier in the Legion of Honor. He also was awarded the Grande Medaille de Vermeil by the city of Paris, the equivalent of making him an honorary citizen.

US Postal Service Deputy Postmaster General Ronald Stroman said, "With our Miles Davis and Edith Piaf stamps, our goal is to encourage more people to learn about these artists and the unique form of musical diplomacy they practiced. Like the music of Miles and Edith and like the friendship between America and France, these stamps will last forever."

The Miles Davis and Edith Piaf stamps are being issued as Forever stamps in self-adhesive sheets of 20 (10 of each design) and are being sold at a price of 45 cents each, or $9 per sheet. Forever stamps are always equal in value to the current First-Class Mail one-ounce rate.

Customers may view the Edith Piaf and Miles Davis Forever stamps, as well as many of this year's other stamps, on Facebook at facebook.com/USPSStamps, through Twitter @USPSstamps or on the website Beyond the Perf.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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