EcommerceBytes-NewsFlash, Number 2763 - March 19, 2012     2 of 3

Amazon Offers Half-off Gift Card to Promote Local Deals

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Social networks are abuzz about an promotion designed to increase adoption of its Amazon Local service, a daily-deals site launched last year for local business similar to Groupon and Google Offers.

On Tuesday, the Amazon Daily Deal will be a $10 Amazon gift card that subscribers to Amazon Local can purchase for $5.

Last year Living Social, in which Amazon is an investor, ran a similar deal that garnered visibility for the Groupon competitor - according to reports, LivingSocial sold more than 1 million vouchers for a $20 Amazon gift card that sold for $10.

Only Amazon Local subscribers will receive Tuesday's offer, described on this page.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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