EcommerceBytes-NewsFlash, Number 2763 - March 19, 2012     2 of 3

Amazon Offers Half-off Gift Card to Promote Local Deals

Email This Story to a Friend

Social networks are abuzz about an Amazon.com promotion designed to increase adoption of its Amazon Local service, a daily-deals site launched last year for local business similar to Groupon and Google Offers.

On Tuesday, the Amazon Daily Deal will be a $10 Amazon gift card that subscribers to Amazon Local can purchase for $5.

Last year Living Social, in which Amazon is an investor, ran a similar deal that garnered visibility for the Groupon competitor - according to reports, LivingSocial sold more than 1 million vouchers for a $20 Amazon gift card that sold for $10.

Only Amazon Local subscribers will receive Tuesday's offer, described on this page.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


You may quote up to 50 words of any article on the condition that you attribute the article to EcommerceBytes.com and either link to the original article or to www.EcommerceBytes.com.
All other use is prohibited.