EcommerceBytes-NewsFlash, Number 2715 - January 11, 2012     2 of 5

Terapeak Changes eBay Research Interface, Expects Revenue Spike

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There is a lot of news coming from research data firm Terapeak this week - a new interface is coming to the site on January 18th with new filters and the return of German seller data, and it expanded its research tool for Yahoo Japan Auctions. The company also announced it had appointed Scott Crawford its new Chief Revenue Officer responsible for marketing, business development, direct sales, and indirect sales channels worldwide.

Scott Crawford joins Terapeak from Boomi (acquired by Dell) and Ascential Software (acquired by IBM). He has a deep understanding of the "SaaS business model and analytic solutions" and has significant international experience, having served as the Asia Pacific business unit executive for IBM's integrations software unit in Shanghai, China and leading IBM's integration software sales in southwest Europe.

Terapeak President Colin How said of the appointment, "This important hire comes on the heels of a recent investment in Terapeak by the Georgian Partners," and said, "Our growth has been very good over the past few years, and with Scott at the helm of our sales and marketing teams, I know revenue will spike very soon."

Terapeak is changing its interface for its eBay tools offering. "Starting Jan 18th when you log into Terapeak, you'll discover a brand new interface. We're maintaining our tried and true functionality, but have renovated Terapeak's look and feel based on feedback from current and past users. Our goal is to deliver more of the value of Terapeak to our users, by making the entire suite of tools easier to navigate."

In addition to a streamlined User Interface with improved navigation and Help functionality, Terapeak is adding filters for eBay Item Specifics (brand, color, size, etc.) and Item Conditions feature (new, used, refurbished, etc.). It also announced the return of German seller data.

Terapeak also announced the launch of a "powerful ecommerce research tool for Japan's largest online marketplace." Terapeak for Yahoo Japan was specifically developed for sellers of the platform. Terapeak said the new application demonstrates its ability to onboard very large data sets in a short period of time, and its president How said, "With over $200 billion dollars' worth of transaction data Terapeak continues to provide the competitive advantage to merchants worldwide."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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