EcommerceBytes-NewsFlash, Number 2669 - November 08, 2011     4 of 5

Online Merchants May Now Launch Google Plus Pages

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Google is trying to leverage its relationship with businesses who use its advertising and commerce offerings to create a competitor to Facebook. When it first launched its Google Plus social networking site, only individuals could create Google Plus pages, but on Monday, Google opened the site to businesses.

Businesses are likely to believe that having a presence on Google Plus will help their standing in Google search results - the company already displays G+ buttons in search results and displays thumbnails of people who have shared pages through Google Plus.

In July, EcommerceBytes Contributing Editor Greg Holden took a close look Google's new social networking site Google Plus in a two-part series. He said it was wise for online sellers to keep up with Google initiatives, given the importance of Google's search engines - Internet sites such as Google are using social networking activity to help measure the relevancy and popularity of businesses and online websites.

Danny Sullivan follows Google closely and you can read more about setting up a Google Plus page for your business in this Search Engine Land post.

EcommerceBytes will continue to follow Google Plus and what online retailers need to know about it. In the meantime, you can follow EcommerceBytes on Google Plus by adding it to your circles and clicking the G+ button, and you can follow EcommerceBytes Editor Ina Steiner on this page.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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