eBay Promotes Charitable Giving with Launch of Celebrity Landing Page
By Ina Steiner
eBay launched a new landing page, eBay.com/celebrity, calling it a "unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes." The page aggregates celebrity content, charity auctions, and the breadth and selection of related products unique to eBay.
eBay Celebrity will offer exclusive charity auction items for consumers to get up close and personal with their favorite celebrities through the purchase of one-of-a-kind merchandise, concert tickets, and meet and greet opportunities. Consumers and pop culture enthusiasts will also be able to shop and give back in several ways including selling or shopping to support a cause, making a donation at checkout, donating directly through PayPal, and using the "shop like a star" feature which provides an inside look at featured celebrities' favorite items (they do not appear to link exclusively to charity listings).
Celebrities will also interact with consumers through original content, video and message boards.
eBay Celebrity participants at launch include: Christina Aguilera, Jeff Bridges, Michael Cooper, Robert Duvall, Jimmie Johnson, Wladimir Klitschko, Sienna Miller, Hayden Panettiere, Katy Perry, Brad Pitt, Troy Polamalu, Tarina Tarantino, and Joe Walsh.
This year, the eBay Giving Works program helped raise $51 million (and over $278 million to date) for various charitable organizations, and included an auction featuring limited edition Nike Mag sneakers that raised millions of dollars for The Michael J. Fox Foundation and an annual lunch with Warren Buffet auction that sold for a record $2.63 million.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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