EcommerceBytes-NewsFlash, Number 2642 - September 30, 2011     1 of 3

eBay Names Facebook's Katie Mitic to Board of Directors

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eBay named Katie Mitic to its board of directors on Thursday. Mitic currently leads Platform and Mobile Marketing for Facebook, with responsibility for shaping and growing products for over two million developers and businesses that engage with Facebook's 800 million active users.

Mitic fills a vacancy created by an increase in the size of the Board of Directors from 11 to 12, and her term will expire at eBay's annual meeting of stockholders in 2012.

Industry observers have speculated that eBay will make an announcement involving Facebook at its X.Commerce Innovate developers conference next month. Facebook COO Sheryl Sandberg gave a keynote presentation at last year's PayPal Innovate developers conference, where she announced Facebook's plan at the time to integrate with PayPal's micropayment service for digital goods.

Prior to joining Facebook, Mitic served as Senior Vice President of Global Product Marketing at Palm, where she oversaw hardware and software product management and marketing, as well as business and corporate development. She expanded the company's product line and global footprint with the launch of new mobile devices, one of the industry's earliest mobile app stores and developer programs, and global distribution channels and partnerships.

She previously served as Vice President and General Manager at Yahoo, managing strategic global businesses, and was also involved in a variety of start-ups and venture capital.

Her appointment expands eBay's board to 12 directors, 10 of whom are independent.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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