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eBay said an increasing number of Asian brands and manufacturers are partnering with it to build global businesses, and said its Asian exporters are experiencing a 26% jump in annual sales across the region. eBay published its first Asian Exporters' Index on Tuesday, which revealed eBay sellers will shipping more than 140 million parcels from Asia this year, expected to exceed 200 million next year.

eBay said it shares information with its Asian sellers such as what products are moving faster at what price points and in which countries so they can adjust their inventory and marketing accordingly. It also runs a "Cross Border Trade University" offering real-time online webinars and through offline seller acquisition seminars all over the region.

"It is our belief that the strong growth Asian exporters are experiencing on eBay is set to continue," according to eBay's report. "In fact eBay has only just begun to tap the opportunities that exist in offering more discounted, better quality Asian products on eBay to delight buyers around the globe."

Asian exporters primarily sell on eBay's US, UK, Australian and German websites, and purchases from Brazil and Russia are among the fastest growing. The largest categories in which Asian exporters sell on eBay include:

• Clothing and accessories;
• Jewelry, gems, watches;
• Photo;
• Computers;
• Cell phones and accessories.

In a separate announcement in June, eBay said it would test running a fulfillment service in the U.S. to help its Chinese sellers overcome the lengthy shipping time from China.

Jay Lee, Managing Director of eBay Asia Pacific, said The Asian Exporters Index demonstrated the important role eBay plays in the development of ecommerce in Asia - according to the Index, large Chinese and Hong Kong sellers derive 71% of their total sales from eBay, they employ an average of 10 people, and expect to grow staff by a further six people in the next year.

• Sales from large China exporters on eBay grew by 34%. In Hong Kong, a more established export hub for eBay, large exporters grew by 14%.
• In China, 65 exporters turned over more than US$1 million, with the largest recording annual sales of over US $14.3 million.
• Computers are the top-selling items among China exporters on eBay. In Hong Kong, photographic items top the list.
• eBay's largest Asian exporter is based in Hong Kong with annual sales over US $21.7 million.
• After China and Hong Kong, the top Asian exporters by sales are Japan, Thailand and Korea.

Lee told Dow Jones Newswires the company was evaluating acquisition targets in Japan and China as it firm seeks to grow its overseas business in Asia and expand capabilities in mobile, logistics and shipping.

An electronic edition of the Index is available on the eBay website.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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