EcommerceBytes-NewsFlash, Number 2613 - August 22, 2011     2 of 5

Etsy July Sales up 71% from Last Year to $40 Million

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July was a transitional month for online marketplace Etsy as its Chief Technology Officer Chad Dickerson replaced founder Rob Kalin as CEO. But the gross merchandise sales on the site remained fairly steady compared to recent months.

Year-over-year growth rate for dollar sales was 73% in April, 75% in May, and 74% in June. For the month of July, sales grew 71% year-over-year.

Etsy July 2011 Sales

  July 2010 July 2011 Percent Change
Dollar Sales

$23.8 million

$40.7 million


Unit Sales




New items listed




New members




Page views





Etsy sellers sold $40.7 million in goods in July; that was 5.9% higher than June's $38.4 million. Unit sales grew 55% year-over-year to 2.04 million, which were 6.4% higher than the previous month, and sellers listed 1.87 million new items, which was down 5.9% year-over-year.

There were 418,974 new members on Etsy in July, and traffic was up 45% as page views rose to 1.065 billion.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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