Google and Living Social Buy Daily Deals Sites
By Ina Steiner
Google acquired The Dealmap, which launched last year and receives 85 million monthly visitors to its DealExchange distribution network. And Living Social, a daily deals site in which Amazon has invested, has acquired Korean deal provider TicketMonster.
The Dealmap broke the news of its sale to Google on the company's blog, writing, "We're passionate about helping people save money while having great local experiences, and in Google we've found the perfect partner that shares this passion, as well as our vision and strategy. We believe that joining Google will help us innovate in new and unexplored areas of commerce."
Among The Dealmap's 50-plus commercial distribution partners is Microsoft Bing mobile and web. The Dealmap said it would continue to support its core products and partner services "for the time being," including API and feeds for existing sourcing and distribution partners.
And in yet another sign that daily deals sites are racing to expand geographically, LivingSocial announced on Monday that it has signed a definitive agreement to acquire TicketMonster Inc., the leading social commerce website in South Korea, subject to Korean regulatory approval. Founded in 2010, TicketMonster offers daily and instant deals, travel packages, and events to more than 2 million members in Korea and Malaysia.
The acquisition of TicketMonster will bring the total number of countries LivingSocial operates in to 23. Other countries in Asia with LivingSocial operations include the Philippines, Thailand and Indonesia, through the Ensogo and DealKeren acquisitions announced earlier this summer.
Daniel Shin, CEO of TicketMonster, wrote in the company's press announcement, "Joining LivingSocial will give TicketMonster the resources, scale and reach to bring our business to the next level across the region while providing even better services for our customers. We believe that this deal will advance the interests of our merchants, our members, and all Korean consumers."
Among other new features, TicketMonster recently launched its location-based service TMON NOW, a real-time deal service connecting local merchants and customers who are searching for their services. Terms of the deal were not released. After closing, TicketMonster's 600 employees will become part of the LivingSocial team.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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