EcommerceBytes-NewsFlash, Number 2548 - May 23, 2011     2 of 3

Bonanza Launches Detailed Feedback Ratings

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Bonanza launched a new component to its feedback system called "transaction impressions" that allows buyers to provide more detailed feedback about their transactions. Sellers are expressing their concern over the new program that looks similar to the unpopular eBay DSR (Detailed Seller Ratings) feedback feature.

The biggest difference between Bonanza's Transaction Impressions and eBay DSRs is that only sellers can view the Bonanza detailed ratings left for their transactions. Bonanza explained the feature, writing, "Rather than using this detailed information to punish our good sellers, we are using it to provide them detailed feedback - feedback that is only visible to the seller themselves - so that they can basically take a free walk in the shoes of their buyer."

Unlike eBay DSRs, Bonanza Transaction Impressions do not factor into Bonanza search and won't be used to "evict" sellers that do not meet a certain threshold, though the company said a history of repeated negative feedback could become grounds to remove a seller from Bonanza.

Bonanza also announced a new feature called Image Auto-Cropping. The new experimental feature ("Crop to the Whole Image").

More information about the new features and seller reaction is available on the Bonanza blog.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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