EcommerceBytes-NewsFlash, Number 2533 - May 02, 2011 
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Oakland Raiders and A's to Play in Overstock.com Coliseum
By Ina Steiner
Overstock.com has acquired the naming rights to the Oakland-Alameda County Coliseum for a reported $7.2 million. The Coliseum is now known as Overstock.com Coliseum. The six-year deal covers the stadium facility that is home to both the NFL Oakland Raiders and the MLB Oakland Athletics.
As part of the new alliance Overstock.com receives branding opportunities through stadium signage, Internet, television, radio and print promotion. The Coliseum plays host to more than 100 events annually, including 10 Raiders games, 81 A's games, MLS and international soccer matches, concerts and corporate events.
To learn more go to Overstock.com/oakland.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.
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