EcommerceBytes-NewsFlash, Number 2525 - April 20, 2011     1 of 4

eBay Acquires WHERE Mobile App Service

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eBay has reached a definitive agreement to acquire WHERE. Based in Boston, Massachusetts, WHERE develops a range of location-based services, including mobile advertising and search and recommendation services.

According to the announcement, WHERE is a hyper-local ad network and offers a mobile app that allows people to find personalized deals and local recommendations.

eBay will integrate PayPal into the WHERE mobile app "to make it even easier for PayPal customers to take advantage of the local deals."

eBay announced the acquisition on the PayPal blog. Amanda Pires, PayPal's Senior Director of Global Communications, Brand, Experiential Marketing, said, "Local commerce companies like WHERE are blurring the lines between in-store and online shopping. By giving people hyper-local, relevant retailer information and deals on their mobile phones, we see a huge opportunity for local merchants to reach more buyers, and for consumers to get more choice and value when they shop."

Terms of the agreement were not disclosed, and the acquisition is expected to close later this quarter.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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