EcommerceBytes-NewsFlash, Number 2513 - April 04, 2011 
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Sellebrity Launches Social Networking Utility for eBay Sellers
By Ina Steiner
Sellebrity announced a new utility called Social Streamer to help eBay sellers advertise their listings on social networking sites Twitter and Facebook. The new utility is currently available at no charge at the Sellebrity website.
Social Streamer works by monitoring how listings change over their lifetime due to social factors, such as bids, watch counts, links and bookmarks to the listing, and questions asked. The utility collects and analyzes this information, and in certain key situations, will use it to attract the buyer on a special landing page.
For example, a rare item can be promoted initially as a great deal because it has no bids, and right before the auction ends, it can be promoted as a last-chance offer.
Social Streamer has built-in analytics to measure traffic, and offers features for advanced users, such as the ability to create search patterns to report on what people say about them and their products.
Sellebrity also offers an analytics tool, which is a Featured App in eBay's Open Application Directory.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.
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