Merchants See Bump in Sales after Adding PayPal Express Checkout
By Ina Steiner
A PayPal-commissioned poll says PayPal is helping to drive sales for most merchants who offer the payment service. Among the online merchants who were able to track their sales, 83% noticed a bump in sales since adding PayPal's Express Checkout service.
Eight in ten (84 percent) of those who noticed an increase in sales say it happened within the first 3 months after offering PayPal. Others say it took four to six months (8 percent) or longer (8 percent) before they noticed an increase in sales.
Poll respondents who accept PayPal said 22 percent of their total revenue comes from PayPal's Express Checkout, and said that 25 percent of the revenue from new customers is channeled through PayPal's Express Checkout.
A national sample of 805 PayPal Merchants (obtained from PayPal database) was polled online on July 12-26, 2010, by Ipsos Public Affairs on behalf of PayPal. Link to results on Ispos website.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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