eBay Kills Pay-Per-Click Ad Program
By Ina Steiner
eBay discontinued its AdCommerce ad program in the U.S. and Canada over the summer, and this week, announced it was discontinuing the program internationally effective January 31, 2011. AdCommerce was a pay-per-click advertising program that allowed eBay sellers to place contextual ads on the site promoting their listings.
eBay spokesperson Johnna Hoff said, "Our goal is to keep the focus in eBay search results on surfacing the items most relevant to a buyer's search from sellers delivering the best value and service."
In May, eBay had disclosed that there were over 5.5 billion views of AdCommerce ads served on eBay weekly.
eBay sellers who used AdCommerce ads to promote their eBay Store or listings are not required to do anything - the AdCommerce placements will no longer be available, and existing ads will automatically expire on January 31, 2011. Final billing will be sent out in early February 2011, and performance reports will be available online through mid-February 2011.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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