EcommerceBytes-NewsFlash, Number 2430 - December 08, 2010     1 of 6

eBay Provides Brick-and-Mortar Information on Mobile App

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Shoppers who use eBay's RedLaser barcode-scanning application on their mobile devices can immediately find out through a single scan which nearby retailers currently have items in-stock and who has the best local price. eBay added the local shopping results to RedLaser from Milo, which it recently acquired. Milo tracks inventory from 140 offline retailers at their 50,000 U.S. brick-and-mortar stores.

Steve Yankovich, Vice President of eBay Mobile, said, "Now, with local results from Milo, deal hunters and last-minute shoppers can spend less time researching prices and searching stores for the perfect gift. In a single scan, shoppers can be confident that they are finding the best deal whether that's online or at a local retailer."

eBay also launched its RedLaser app for Android; the app is available for free download in the iTunes App Store and Android Market.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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