EcommerceBytes-NewsFlash, Number 2386 - October 07, 2010     2 of 6

Leo Burnett to Help eBay Australia Ditch Its Auction Image

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eBay Australia will launch an extensive campaign to change its image, according to The Age. "eBay Australia spokesman Daniel Feiler said while the website was known for second-hand goods by auction, more than half of all sales were fixed price, with most of these new items," according to the newspaper.

AdNews reported that ad agency Leo Burnett had won the $2.5 million creative account to create eBay Australia's new image.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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