New eBay Sales Team to Target Brands in Outlet-Store Push
By Ina Steiner
What was once considered the home of individuals and mom-and-pop sellers, eBay continues its drive to attract retailers and manufacturers to open branded outlet stores. On Wednesday, eBay announced the formation of a new business development team within eBay Marketplaces to attract brands to sell directly on the site.
Michael Jones, who had been Chief Revenue Officer at ChannelAdvisor before leaving for eBay in June, was named Vice President of North American Business Development and will head the team to lead eBay's efforts to attract new retailers and manufacturers to sell on eBay.com.
Michael Mosser, former Vice President of Business Development at the Home Shopping Network, and Sam Shaffer, former Director of Business Development at IMG Worldwide, will focus on eBay Fashion, directly engaging industry designers, brands and retailers to participate in Fashion Vault, eBay's destination for limited-time flash sales and to launch branded outlet storefronts.
Fredrick Crosby, Theresa Casey, Steve Dueck and Greg Snodgrass are also part of the new business development team; they will focus on eBay's Electronics, Home & Garden and Sporting Goods categories.
In second quarter 2010, eBay Marketplaces reported more than 91 million active users worldwide, and three of eBay's most popular categories each drove more than $1 billion in worldwide Gross Merchandise Value (GMV): Clothing, Shoes & Accessories, $1.4 billion; Technology, $2.2 billion; Home & Garden, $1.8 billion. Ebay's Sports category drove an additional $776 million in worldwide GMV for second quarter 2010.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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