EcommerceBytes-NewsFlash, Number 2348 - August 16, 2010     6 of 7

eBay Hires General Manager of Fashion

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eBay hired Miriam Lahage as General Manager of eBay Fashion, a newly created role, as it continues to heavily promote sales in the clothing, shoes and accessories category. Lahage will be responsible for "growing and driving innovation across the company's multibillion-dollar fashion category."

Lahage spent more than 20 years with TJX Companies, an off-price global retailer of apparel and home fashions, and most recently worked as a consultant to Natalie Massenet at NET-A-PORTER. In 2007, she launched, an online discount boutique for designer brands in the U.K., and managed the sale of Koodos in late 2009 to E-Trader Group.

eBay does $5 billion of gross merchandise volume annually in the fashion category and stated it has 10 million active fashion shoppers in the U.S. It recently launched, which earned top placement on eBay's site navigation header across the site, placed ahead of the Motors tab.

CEO John Donahoe said in a press release, "Miriam's deep retail experience and entrepreneurial vision for fashion e-commerce will be a great asset to eBay as we drive shopping innovation and extend our leadership in this category. We are committed to delivering fashion consumers the broadest selection of clothing, shoes and accessories online at incredible value. We're equally committed to providing brands, designers and small-business fashion entrepreneurs a cost-effective, highly competitive distribution channel and compelling shopping environment to drive growth."

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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