EcommerceBytes-NewsFlash, Number 2294 - May 25, 2010     2 of 5

Etsy Reports 78% Increase in Sales in April, Traffic Growth Rate Slows

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Etsy sales were $22.4 million in April 2010, a 78% increase year-over-year. However, traffic to the site for the month grew by only 37% year-over-year, showing a steady decline in the rate of growth since January. Year-over-year pageview growth for Etsy was as follows:

Jan 2010 - 63%
Feb 2010 - 56%
March 2010 - 43%
April 2010 - 37%

Etsy's overall slowing growth rates show a maturing market, despite its efforts to expand in Europe. Its lack of traction in Asia has not gone unnoticed. This year, 1forME launched in South Korea offering hand-made, artists-produced goods, stating on its website, "1forME is Etsy of Korea."

Etsy April 2010 Sales

  April 2009 April 2010 Percent Change
Dollar Sales $12.6 million $22.4 million


Unit Sales 786,825 1,241,525


New items listed 1,277,442 1,842,147


New members 154,000 236,040


Page views 491,876,705 674,883,398


Source: Etsy

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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