EcommerceBytes-NewsFlash, Number 2253 - March 29, 2010     3 of 3

SortPrice Facebook App Reaches 1,000 Stores

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Comparison-shopping engine has built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook Platform since it first introduced the app a year ago. Available as a free add-on to enhanced merchants, the application lets retailers display product listings on their Facebook Pages for shoppers to browse and share, complete with photos, descriptions, and direct links to their own web sites.

Nearly 1 out of every 4 retailers using the Merchant Store application has a "Find us on Facebook" badge or similar notification on their own website, indicating that more and more ecommerce entities are branching out into social networking.

Retailers are able to control the look and feel of their stores, and visitors can comment on other users' wish lists, indicate particular items that they "like," and invite friends and family to view their wish lists or favorite products.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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