EcommerceBytes-NewsFlash, Number 2253 - March 29, 2010     2 of 3

eBay Officially Launching Fashion Vault

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The Wall Street Journal reported that eBay is launching its Fashion Vault website on Monday. The article said at least one of the brands that participated in eBay's Fashion Vault trials was not planning to participate again. eBay's Fashion Vault had four sales in the fall:

  • Cole Haan
  • Hugo Boss
  • DKNY
  • Max Mara and Marina Rinaldi

The Fashion Vault features designer fashion from "trusted sellers and designers" during 2- to 3-day sales events (see this November AuctionBytes news article announcing the launch of Fashion Vault). The next "flash sale" featuring French Connection is scheduled to take place at 8 am PST Monday morning.

In January, eBay CEO John Donahoe told analysts that it had experienced early success with its Fashion Vault pilot sales, which are a spin on sites such as Gilt Groupe, RueLaLa and HauteLook, and Vente-Privee in France. An AuctionBytes reader shared private-shopping site invitation codes with readers in December on this AuctionBytes Blog post.


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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