EcommerceBytes-NewsFlash, Number 2250 - March 24, 2010     1 of 3

Google Requires Merchant Verification for Submitting Product Feeds

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Google is now requiring that merchants go through a verification process and claim their website URL before they can submit product listings for their websites. Google's reason for the new Merchant Center requirements was to ensure that site owners are the only one submitting product listings for a site.

Merchants must first verify themselves following the instructions at Google Webmaster Tools, and then they must sign in to their Google Merchant Center account and click the "Claim this URL" link on the General Settings page.

Google Merchant Center is the new name for Google Base feeds for online retailers. Last year, Google retired the Google Base accounts of individual sellers who list on marketplaces in order to eliminate duplicate feeds, and instead introduced multi-client accounts for aggregators and marketplaces to manage feeds for multiple sellers under a single account.

Existing Merchant Center users must verify and claim their URLs by May 18th. After that date, product listings for non-verified or non-claimed URLs will be disapproved. Visit this Google support page for more information.

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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