EcommerceBytes-NewsFlash, Number 2196 - January 07, 2010     2 of 4

Oodle to Connect Classifieds Accounts to eBay

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Oodle said it would soon enable users to connect their accounts to eBay, LinkedIn, Trulia and Zillow as part of its new, "more social," user interface. Oodle aggregates classifieds listings from around the web and also powers classifieds for over 200 leading brands including Cox Interactive, Media General, the Washington Post, Walmart, AOL and Lycos.

Oodle also powers the classifieds services on social networking sites including Facebook and MySpace. Listings posted through Oodle now appear in users' social streams on Facebook, MySpace and Twitter in addition to the Oodle-powered marketplaces, which include and Facebook Marketplace.

CEO Craig Donato wrote about Oodle's new interface for making listings more social on the company blog, stating, "People get to see the person behind the listings before choosing to meet them, providing a cleaner-well-lit environment to make a handshake. Users checking out listings also benefit. They can solicit their social networks for trusted advice and recommendations. "

Oodle was founded by former Excite and eBay executives and is available in the U.S. (, Canada ( and UK (

About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to

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