EcommerceBytes-NewsFlash, Number 2014 - April 08, 2009     1 of 3

CEO of eBay Drop-off Franchisor iSold It Dies in Motorcycle Crash

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The San Diego Union Tribune reported that Kenneth Sully died in a motorcycle crash on Monday. Ken Sully was President and CEO of iSold It, an eBay drop-off franchise chain. He joined the company in July 2004 from Postal Connections of America. Earlier in his career, he was Vice President Worldwide Franchise Development of Mail Boxes, Etc.

eBay drop-off stores, particularly franchise chains, have been controversial. The learning curve of early drop-offs was steep, and after venture capitalists flooded companies with millions of dollars, many were forced to cut back or close down, and many franchisees blamed franchise companies when they lost their business.

iSold It was founded by Elise Wetzel who founded Wetzel's Pretzel's with her husband Rick. The Wall Street Journal quoted Ken Sully in January commenting on the effect of the current economy - the volume of the company's sales had gone up, he said, but "the average selling price has gone down a little, from $125 to closer to $100."


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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