Auction Site eBid Ratchets up Marketing, Launches API
By Ina Steiner
International auction site eBid.net said in order to support its 2009 growth ambitions, it will reinvest its 2008 profits into US marketing initiatives that include key strategic partnerships and national advertising. It will also invest in technical and design improvements, include a new listing tool and other features.
eBid's "Ninja Lister" desktop software application enables offline auction creation and helps import auction listings from other sites. Other eBid initiatives include a public API to support third-party applications and widgets; sales tax calculations for US and Canada; the creation of a "Who's Online System" for its online community; and the introduction of non-English versions of the site.
eBid.net said it has experienced 7 - 15% consecutive monthly growth with listings doubling to 2.4 million across 9,000 categories since its US launch in September last year.
eBid co-founder Mark Wilkinson said, "In this tough economy, we want to ensure that sellers make great profits on our site and buyers, who are increasingly looking for second hand or discount items, get the best deals around. To help our community during these tough times, part of our investment will include regular and ongoing cash back promotions for both buyers and sellers as thanks for helping us take a large chunk of the online auction market."
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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