EcommerceBytes-NewsFlash, Number 1917 - November 13, 2008     4 of 5

eBay Sniping Service Offers 'Stimulus Package' for Buyers

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eBay sniping service eSnipe is offering a "stimulus package" for buyers looking for a bargain on eBay. eSnipe will lower prices on its snipe-bidding service for 2 weeks, November 15 - December 1, 2008. The announcement said tongue-in-cheek that in the turbulent economic times with a lame duck president, "eBay users have been lost in the shuffle, despite their stout efforts to keep the economy humming," and that the sale was intended for "neglected eBay buyers."

The 2008 eSnipe Stimulus Package, available only from November 15, 2008 through December 1, 2008, allows customers to buy BidPoints (the internal currency used to pay for its services) at a discount ranging from 5%-22%, beginning at the $10 price point. "Savvy customers will spend only $9.50 instead of $10 for 1,000 BidPoints, and just $78 instead of $100 for 10,000 BidPoints. eSnipe has a sale about once every two years."

eSnipe launched in 1999 as one of the early eBay sniper services and placed over $400 million worth of bids on eBay in 2007. According to the company, Rovatron, eSnipe's automated bid-placing engine, places well over 12,000 bids a day on weekdays and more than double that on Sundays. At peak periods Rovatron places more than 300 bids per second. Former Microsoft program manager Tom Campbell made eSnipe one of the first pay sites on the Internet and devised one of the first working micropayment systems.

http://www.esnipe.com


About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.


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