Coremetrics Releases Online Holiday-Shopping Sales Data
By Ina Steiner
Coremetrics released ecommerce holiday-shopping sales growth data, reporting that department store sites saw the highest growth vs. last year (37 percent increase in sales), and sales for apparel sites saw a 13 percent increase in sales and a 1 percent decrease in the average value of checkouts.
Coremetrics compiled key metrics such as total online sales, number of online checkouts and average value of checkouts based on its benchmarking data for online performance. The data was taken from a 12-day period starting with the Monday before Thanksgiving and then compared against 2006 over the same timeframe.
Coremetrics CEO Joe Davis said, "Across the board our clients are experiencing year over year growth in traffic and in shopping." The Coremetrics report is found on the company's website.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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