eBay Moves toward Longer Lasting BIN Auctions
By Ina Steiner
eBay has been testing the optimal length of time to keep the Buy It Now (BIN) option available on auction listings, even after bids are placed. In the US, it has been conducting tests in the Parts & Accessories category on eBay Motors and the Tickets category on eBay.com since late June. On Tuesday, eBay said it was "encouraged" by results of the testing and will expand it to the Clothing, Shoes & Accessories and the Cell Phones & PDAs categories.
eBay also said it would start testing in the same categories on eBay Canada, and site-wide in several international markets. AuctionBytes reported on Monday that eBay Australia was making a change so that the BIN option would remain available on auction listings until bidding reached 50% of the BIN amount. Normally the BIN price disappears once a shopper bids on the listing (http://www.auctionbytes.com/cab/abn/y07/m10/i16/s01).
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to email@example.com.
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