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As online retailers increasingly look to gain exposure through comparison-shopping sites, ChannelAdvisor announced the launch of ShoppingAdvisor, a self-managed solution that helps sellers merchandise their products on comparison shopping engines. ChannelAdvisor says ShoppingAdvisor enables retailers to easily customize their product feeds to individual comparison shopping engines' taxonomy without requiring internal IT resources.

ChannelAdvisor CEO Scot Wingo said, "ChannelAdvisor has managed comparison shopping engine programs for the industry's largest retailers over the past four years. During this time, we've gained substantial insight into technology requirements that are integral to customer success in this ever-changing environment. ShoppingAdvisor is a key component of the ChannelAdvisor Complete platform and we're pleased to announce its availability."

ChannelAdvisor will debut ShoppingAdvisor June 4-7 at the Internet Retailer 2007 Conference and is also offering an interactive webinar (http://www.channeladvisor.com/webinars). The company said any retailer that signs up for ShoppingAdvisor prior to June 30th will receive a 60-day, money-back guarantee.

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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