eBay to Serve Targeted Ads Based on Users' Information
By Ina Steiner
Calling itself a transparent community, eBay said it would identify the new ads served with the program. While eBay did not identify the companies it would be working with to serve the ads, Yahoo is the exclusive provider of all graphical advertisements throughout the eBay.com site and provides sponsored search results on eBay.com search results pages, while Google is the exclusive text-based advertising service for eBay outside the United States.
- Contact information (including household income, age range, gender and education);
- Financial information (including social security numbers, bank account numbers and credit card numbers and bank account numbers);
- Transaction information (including feedback, bidding history and prices paid for items as well as chat rooms and bulletin boards);
- Computer-generated data (such as IP address, cookie, and URLs of last website and next website).
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to firstname.lastname@example.org.
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