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eBay said it is making several improvements to its "Combined Shipping Discounts" feature, which allows sellers to offer discounted shipping rates when a buyer purchases multiple items from them.

• Extended Merchandising. Buyers looking at items will now see new messaging that encourages them to make multiple purchases from sellers to take advantage of combined shipping discounts.
• Different Discounts for Different Items. Sellers will have the flexibility to set different discount shipping rules for different items.
• Promotional Shipping. Promotional Shipping allows sellers to set a special shipping rate on items that meet some criteria. For example, sellers could choose to offer "Free Shipping When You Spend $25!" or "Buy 3 items and shipping is only $5!"

The changes will roll out in the next week or so, and eBay is hosting an online workshop on the feature on April 13.

http://www2.ebay.com/aw/core/200703221440572.html

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About the author:

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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