EcommerceBytes-NewsFlash, Number 1458 - January 23, 2007 
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eBay's 'Feedback 2.0' Revealed
By Ina Steiner
eBay users can now view sample screenshots of eBay's recently announced "Feedback 2.0" system on the eBay UK website. The new system will allow buyers to rate transactions on item description, communication, shipping time, and shipping & handling charges. In late February, eBay will pilot Feedback 2.0 on eBay.co.uk, eBay.ie and in Australia, Belgium, France, India, Italy and Poland. If all goes well, eBay will launch the new system globally in late spring or early summer.
eBay UK announced the forthcoming system to users on Monday on its Announcement Board, with links to screenshots and details. Once buyers leave a rating of positive, negative or neutral along with a comment, they will have the chance to rate sellers on the following four questions:
- How accurate was the item description?
- How satisfied were you with the seller's communication?
- How quickly did the seller deliver the item?
- How reasonable were the postage and packaging charges?
Buyers can give sellers up to five stars on each of the rating criteria. For instance, five stars on the first question indicates the seller's item description was "very accurate," while two stars on the last question indicates the postage and packaging charges were "unreasonable." eBay will include a thumbnail image of the item underneath the auction title to make it easier for the buyer to remember the item.
On the Feedback Profile page, called Member Profile page under the original feedback rating system, eBay has added a new module that provides the average of each Detailed Sellers Rating left by buyers for the seller in the past 12 months. A seller must have at least 10 Detailed Seller Ratings to have an average displayed. In addition to the average, eBay displays the total number of ratings left for each Detailed Seller Rating in the past 12 months.
About the author:
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.
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